When dealing with search engines and Internet users, easy navigation throughout a website can be achieved by providing a site map. This is also the least difficult approach, especially when the website is comprised of a large amount of text, graphics and information. Website visitors and search engines will find this an accommodating gesture.

A misconception that just creating a site map will solve all problems is evident when a webmaster fails to increase their position within a search engine through simple tactics. When a webmaster is interested in utilizing site maps providing the most advantages, there are a few techniques to keep in mind.

Keywords
When a webmaster uses search keywords to improve their web pages, these same keywords should be implemented within the links that are associated with each of the web pages. The link that is used in terms of the site map should also display these keywords.

Headings
For websites that display information on specific subjects, main search terms associated with these topics should be used as headings when creating a site map page. When referring to each topic, it is suggested that H2 tags should be used, which can be placed before the corresponding links.

Text Links
Plain text links are recommended when establishing a site map. A webmaster should recognize that many search engines face problems when trying to grasp CGI navigation, as well as image maps. Plain text links should also be connected to the site map of a webmaster’s home page. This is for search engine recognition.

Error Pages
When a webmaster can create their own 404 error page on their server, this is helpful for visitors who have clicked on a damaged link or happened upon a missing page. This allows visitors to be directed to the appropriate site map for further assistance.

Site maps make website navigation easier and more productive for the webmaster, visitors and search engines. It is considered an effective web marketing technique, which provides added security that visitors will find what they are looking for in a timely manner, as well as receive information regarding additional links of interest.

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